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IHOP Local Store Marketing Materials


Smith&Jones Marketing
P.O. Box 3759
Crossville, TN 38557
Tel: 931-456-8505
Fax: 931-456-8507
Smith&Jones Marketing

June 2011

HAPPY BIRTHDAY TO YOU!
All people love to be recognized on their birthday. And what better way than to get a free meal at IHOP. This is one of the easiest and most cost effective marketing programs you can do. And the Birthday Card Program is one of the few marketing programs that multiplies your marketing dollars. When the customer receives their Birthday Card in the mail stating they’re getting a free meal at IHOP, they’re not going to come in alone. They’re going to bring their spouse, kids, Mom and Dad, friends, work mates or any combination. So the pennies that you spent on getting the original customer in your door has now multiplied into 2-10 full meals purchased. Not bad for a little ol’ postcard.

HERE’S HOW IT WORKS ...
Always have Birthday Postcards on hand. Smith&Jones carries both Kids and Adult Birthday Postcards. You can choose one or the other or use both. But everyone has a birthday, so you get the most results with using both.

When the hostess seats the guests at the table she hands out the appropriate number of Birthday Postcards (and a pen/pencil if necessary). She asks the guests to fill them out and turn them in when they pay their bill.

The cards that are filled out during a day are turned into a person designated to handle the Birthday Card Program. She sorts them by month and day. Two weeks before each ‘birth date’ the cards get mailed out. Or designate that cards get mailed out every Monday. Whatever is the easiest to establish the routine of sending out the birthday cards.

Now it takes a while to “fill up the pipeline” but if this program is worked properly and consistently the return is great. A marketing program does not get any easier than this. And what you’re doing is using your own customers as your “sales people”. It doesn’t get any better than that.

For pricing and complete details, click here to go to our online catalog.

If you have any questions on this item or any of our other products, give us a call at 931-456-8505. We’re here to help.

 IHOP Birthday Postcards

WANT A SAMPLE?

CLICK
HERE

 Want a sample of the birthday cards? Click Here and give us your name, title, store number and mailing address and we'll put a few in the mail to you!


Smith&Jones Marketing

Corners. Corners, corners everywhere. Do you know how many corners your restaurant has? Hundreds. Maybe thousands. I know you clean your restaurant. But do you clean your corners? All of us have been in many restaurants that we know those corners haven't been cleaned for years. And to sit in a stall in the Ladies Room and to look at that un-nameable gray goo in the corner ... Ugh! It makes me want to pick up my feet off the floor. Corners are tough. But they are the hallmark of how clean your restaurant is. How clean are your corners?

Smith&Jones Marketing

Smith&Jones Marketing
Smith&Jones Marketing
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Smith&Jones Local Store Marketing Materials  Tel: 931-456-8505 | Fax: 931-456-8507 | | ©2004-2024 Platinum NC, Inc.
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